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Thursday, 26 January 2012
EDF Energy Montage
The series of adverts by EDF use montage and collage to emphasise the need to 'be green', encouraging you to look from a different perspective about how each of us use energy. The re-use of historical imagery and popular culture sends messages to the viewers 'bringing it home'.
This unique take on advertising is almost an experimental film, using multi-media techniques in a visually stimulating way.