Thursday, 26 January 2012

EDF Energy Montage

The series of adverts by EDF use montage and collage to emphasise the need to 'be green', encouraging you to look from a different perspective about how each of us use energy. The re-use of historical imagery and popular culture sends messages to the viewers 'bringing it home'.

This unique take on advertising is almost an experimental film, using multi-media techniques in a visually stimulating way.

An advert to remember.

Experimental Film - bulle plexiglass

Researching art-house/avant-garde film, I came across plexiglass on vimeo.

Something unique and compelling drew me into every image, which are all abstractly beautiful individually. The use of texture, colour and subject combine to create a powerful 'story' of the context of their space and place in the world. The subjects are of industrial architecture whilst focusing on what causes movement occupying these spaces - this being people and cars. We can engage with the hustle and bustle, which is intensified by her choice of music.

Here are two examples of her work, 'A Day in New York' made paying tribute to filmmaker Dziga Vertov's movie 'The Man with the Movie Camera'.

ARE YOU THERE from bulle plexiglass on Vimeo.

A DAY IN NEW YORK from bulle plexiglass on Vimeo.

you can view other works by plexiglass at:

Wednesday, 25 January 2012

Peter Greenaway - Intervals

Peter Greenaway - Intervals

Structure and Sound.

This short-film by Peter Greenaway investigates people in place, without a specific narrative. We are able to experience these places and spaces, and the activity within these spaces, allowing us to imagine our own story based on these simple black and white images.

The images are powerful in their simplicity, structure and choice of image.

"Greenaway exploits genre conventions... he deftly dodges narrative responsibilities and engages his delight in images which exist for their own sake." - Robert Brown, MFB

This 'dodging' narrative can be said for this piece of Greenaway's work, although much of his others are focused on creating narrative through various methods. eg. narration, imagery, sound, and architecture. His unique ways of story-telling are something if which adds to the success and intrigue in his work.

Wednesday, 18 January 2012

Ladbrokes Advert

Under Production Designer Marcus Rowland, working with the art department, we spent a long day's exciting and fast-paced work, creating this advert for Ladbrokes at Wembley Stadium. 

The Tin Ring - A Spatial Design Response

The Tin Ring - Zdenka Fantlova

Inspired by the story of Zdenka Fantlova, I am designing film sets and an exhibition to experience her journey as a Jew in WW2, based on her book The Tin Ring. Adopting a unique perspective is, the story focuses on her strength and hope as apposed to the horrifying conditions in which they were forced to endure. The sets symbolise this, concentrating on material, scale, form and light to develop evocative and emotional spaces. Investigating derelict and forgotten environments has inspired this process and allowed me to compare this to the concept with its relevance to people today. By working with Zdenka, the thesis aims to create a powerful spatial experience through film set and exhibition design, allowing people today to live and learn through her journey and encourage them positively in their own lives.

Site Analysing allowed me to investigate textures, colours, materials, light and weather affects. All of which would influence my design development.

Furthering this would be Zdenka's story and how I interpreted this from a spatial design angle. Concentrating on different themes I felt were intriguing and thought-provoking, I developed six sets based on these ideas. Ultimately this was to create a powerful experiential design.

Concept Development through narrative.

Experience a deeper understanding of the project on my website.