Wednesday, 23 March 2011

Moovable Milk - get milk locally, fresh and 'inside your doorstep'

Moovable milk is a business that provides a service and products to customers, based within the local milk industry sector.

We at Moovable Milk aim to encourage people to drink more milk and  waste less.
Currently, the only option for milk in a working environment is in carton format: roughly 15% of this carton will get used whilst the rest is wasted due to the lack of chilling facilities. Moovable Milk functions in a similar way to a water cooler and dispenses milk quickly and efficiently, offering you fresh local milk everyday.
Moovable Milk want to encourage a healthy lifestyle and encourage non post-consumers to get on board with the post-consumer way of life by introducing this product/service to local workplaces, schools and universities.
We will be using organic milk within all our machines.

What are other countries doing?

In Britain we are making small improvements for example, selling milk at farmers markets and some shops selling locally produced milk.
Tesco created the  ‘Local Choice Milk’ campaign claiming to sell locally sourced milk…
Would you say 150miles is locally sourced?

Sketch Process


We plan on producing a few models of milk dispenser, varying in storage capacity, selection size and payment method (pre-pay or direct.)
We estimate a unit price of around £250 for production, and plan to sell for £400 to schools (subsidised) and £500 to the private sector.
The milk itself, is stored in a bag within the machine. This reduces packaging and therefore waste as well as size so the machine can be smaller and use less materials.

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