Wednesday, 2 December 2009

Emotion patterns when buying a product

From the journal 'Emotion and Design: A Consumer Perspective' - This diagram shows the results from an experiment into how we feel after buying a certain product either for 'luxury' (hedonic) or 'need' (utilitarian)
(see blog below, assignment 4)

Chitturi, R. (2009). “Emotion and Design: A Consumer Perspective”,International Journal of Design, 3(2), 7-17

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